Respect your elders Article Example | Topics and Well Written Essays - 500 words

Respect your elders - Article Exampleat consumers tend to find online advertising soreness and have become desensitized to the plethora of different banner ads serving as promotional assholes for marketers in the digital environment. Traditional postcards, however, have much higher ratios of retention and consumers are more engaged with their content and purpose. more businesses are finding a much higher return on selling investment through and through traditional marketing practices and strategies which suggests that old-school marketing is still highly relevant in the process of gaining consumer interest and watchfulness to a product, service or corporate brand identity.Modern methods of marketing are not ever so effective as compared to tried and tested traditional marketing activities. This does not seem highly affect considering that the majority of Facebook users, as one example, utilize this service as a brotherly recreational tool and not as a medium by which to engag e companies and examine brand strategies. Marketers must intend that not all consumer demographics are actively engaged in social media and the Internet on a even basis, such as Baby Boomers and those younger markets that maintain very busy social and passe-partout lifestyles. Therefore, digital marketing is not always effective in reaching consumers on a regular basis.In fact, a 2012 study conducted by Nielsen and NM Incite found that only 12 part of white consumers and 18 percent of African American consumers actually make purchases after witnessing online advertisements in a social network (Consoli, 2012). Though modern marketing theory indicates that building relationships with customers is a critical marketing task to build brand preference and loyalty, the majority of disparate market segments only utilize social media for a brief period of time each day or week. Traditional marketing efforts, such as sending direct mailing advertisements, actually reach into the consumer environment and can be move with recurring price