A market follower company Essay Example | Topics and Well Written Essays - 500 words

A merchandise follower company - Essay ExampleThey with the passage time become market strugglers. It is therefore imperative for all the firms in the competitive market environment to make sure they design an appropriate strategy which is in a consummate fit the external and internal environments of a company so that no conflicts occur in the firms business operations and smooth business operations argon conducted.The marketing strategy that we squeeze out adopt is by increasing the frequency by which people use our product. This freighter be done by both qualification it convenient for the consumers to use the product or by encouraging people to use it more often. This can be done by making a more tempting ad campaign in which people are asked to use the product more often. Another important thing that can be done to encourage people to use it more often is by telling the consumer that it what they need. Similarly, more persuasive ad making can be done for tempting the consum ers. Another marketing strategy could be offering promotional discount that is if the product is bough frequently a certain percentage of discounts can be given. This will encourage people and target consumers to buy the product more often, the one aspect in which our country is lagging behind.